Locus by Intsemble

Ask About Any Market. Get a Boardroom-Ready Verdict.

Locus turns “a business type in a location” into a decisive market-entry verdict — location intelligence grounded in live evidence, delivered as an executive report you can put in front of a board.

The numbers are computed. The sources are cited. Anything ungrounded is dropped.

Not a Google Cloud customer? Sign in with any Google account and pay by card at locus.intsemble.com.

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Two Ways to Run Locus

If you're not a Google Cloud customer and just want to pay by card, use the Locus App at locus.intsemble.com. Teams already on Google Cloud can procure Locus through the Marketplace instead.

For everyone

Locus App — Direct

Sign in with any Google account, buy credits with a card, and run your first report immediately. No Google Cloud account needed.

  • Hosted checkout by Dodo Payments, our Merchant of Record
  • Taxes handled at checkout — prices in USD
  • Credits added right after successful payment
For Google Cloud teams

Google Cloud Marketplace

For teams already on Google Cloud who want procurement and billing to run through their existing GCP account.

  • Procure through your organization's GCP account
  • Billing consolidated with your Google Cloud invoice

The Standard

Rigor Is the Product.

A market-entry decision deserves better than confident prose. Locus is built so that every verdict can withstand scrutiny: evidence before inference, arithmetic over opinion, and a clear line between what was found and what was concluded.

That discipline is what makes a Locus verdict worth acting on.

Computed, not guessed

Every score in a Locus report is the product of calculation on gathered evidence — never generated prose.

Cited, not asserted

Sourced data is kept strictly separate from inference. Every claim in the report traces back to where it came from.

Suppressed, not hallucinated

Any figure that cannot be grounded in evidence is dropped from the report rather than invented.

Why Trust Locus?

Every Verdict Is Grounded.

Every recommendation Locus produces is synthesized from multiple independent evidence layers, algorithmic reasoning, and Deep AI analysis — not assumptions.

Ground-truth business listings

Competitor reviews

Consumer sentiment

Demographic intelligence

Commercial real estate

Infrastructure projects

Economic indicators

Catchment analysis

Market saturation

Proprietary LDI / ODI scoring

AI reasoning on Vertex AI

Eleven layers.
One verdict.

Why Locus

The Expensive Mistakes Locus Exists to Prevent.

Market entry rarely fails for lack of effort. It fails on information that arrives too late. Locus makes sure it arrives first.

The lease signed in a district that was already full.

The safeguard

The zone leaderboard marks districts “Oversaturated — Avoid” before you ever call a broker.

The neighborhood bought at its peak.

The safeguard

Emerging-zone detection surfaces districts on their way up — before rents price you out.

The price point the market couldn’t follow.

The safeguard

Price-tier gap analysis shows the tiers a market will realistically support.

The competitor copied instead of beaten.

The safeguard

Consumer-sentiment mining surfaces exactly what customers dislike about the incumbents.

The city chosen on anecdote and gut feel.

The safeguard

Zone scores are computed deterministically in code from gathered evidence — not from impressions.

The capital deployed on a hunch.

The safeguard

Every figure is source-cited. Anything ungrounded is suppressed, not guessed.

How It Works

Ask. Deliberate. Decide.

You bring the question. Locus does the rest — and delivers a verdict on where to enter, how to win, and what to avoid.

01

Ask

Name a business and a place. Plain language is enough.

02

Locus deliberates

Live evidence is gathered, weighed, and stress-tested against the realities of your market.

03

Decide

A boardroom-ready verdict arrives as a structured executive report, minutes later.

We don't publish how Locus reasons. Every report publishes what it can prove.

Example Inputs

Coworking space in Viman Nagar, Pune
Analyze Manhattan for a fitness studio
Coffee shop in Park Street, Kolkata
Best bakery location in Berlin
EV charging network in Dubai Marina
Premium dental clinic in Kensington, London

Why AI

Why AI Changes Market Analysis

Markets generate thousands of interconnected signals that humans typically analyze separately.

Locus reasons across these signals simultaneously — surfacing the relationships, risks, and opportunities that are difficult to uncover through manual research alone. Not magic; method.

Every report is built from

01Real market evidence
02Deep AI reasoning
03Structured algorithmic analysis
04Cross-source validation
05Quantitative scoring
06Strategic synthesis

The Deliverable

What Every Verdict Contains

Every report is designed for decision makers — not dashboards.

Executive Summary

A concise, board-level overview of the market opportunity.

Demand Physics

Quantified demand, catchment dynamics, purchasing power, and market momentum.

Competitive Landscape

Ground-truth competitor intelligence: positioning, market structure, and competitive pressure.

Consumer Sentiment

Patterns extracted from customer reviews and public discussion to expose unmet demand.

Location Viability

Commercial feasibility read from demographics, demand, accessibility, and local economics.

The Insight Competitors Will Miss

The hidden opportunity surfaced by reasoning across every evidence source at once.

Expansion Strategy

Specific recommendations for positioning, pricing, and market entry.

Predictive Outlook

Forward-looking intelligence from infrastructure, development pipelines, and emerging shifts.

Boardroom Report

A fully structured executive document, ready for founders, operators, and investors.

Specimen — Coworking · Central London

Inside a Locus Verdict

Some excerpts from an actual Locus report. Query in Locus — "a coworking space in Central London" — answered in scored districts, mapped competitors and a strategy the numbers can defend.

Zone opportunity leaderboard from a Locus report: six Central London districts scored 0 to 100, with Fitzrovia at 76 marked Underserved Opportunity and four districts marked Oversaturated — Avoid
Every district scored and given a verdict. Two zones earn “Underserved Opportunity”; four are marked “Oversaturated — Avoid.”
Geospatial market visualization from a Locus report: a map of Central London with competitor locations pinned, beside summary metrics for twenty competitors
Twenty incumbents mapped across Central London — density, chain dominance, and quality, quantified.
Scored market-structure modules from a Locus report covering supply-demand validity, market concentration, and competitor tiers, each closing with a strategic inference
A glimpse into an excerpt of the market structure analysis, explored module by module, with each section scored and concluded with a strategic inference.
Scored modules from a Locus report covering micro-market commercial viability, macro risk assessment, and emerging-district detection
Viability, macro risk, and the districts rising before rents follow.
Closing intelligence sections of a Locus report: executive summary, weighted opportunity index, entry strategy, and a 24-month verdict
An excerpt from the Closing Intelligence section—featuring the executive summary, opportunity index, entry strategy and a 24-month trajectory.

The full verdict — entry strategy, positioning, and 24-month trajectory — ships only with your report.

Commission this analysis for your market

From $11 during the Founders' Charter · delivered in minutes as a boardroom-ready report.

Demo

Watch Locus in Action

See how Locus analyzes markets and delivers structured intelligence in real time.

Locus

intsemble.com/products

Pricing

The Founders' Charter

Early-access charter pricing for the founding cohort of Locus buyers. One-time purchases, no subscription. All prices in USD. The Charter window closes 12th September 2026.

Single

$49$11

One-time purchase

1 credit — 1 full report
Best value

Triple

$120$21

One-time purchase

3 credits — 3 full reports

Enterprise

$300

By arrangement with our team

  • 10 full reports
  • Priority support
  • White-glove onboarding
  • 1:1 strategy consult
  • Custom-branded (white-label) reports

Purchases are completed inside the Locus App after Google sign-in. Checkout is hosted by Dodo Payments, our Merchant of Record — taxes are handled at checkout.

1 credit = 1 report. Credits are added to your account right after successful payment. Credits expire 30 days after purchase. All sales are final except failed or duplicate charges.

Payments are processed securely by Dodo Payments as Merchant of Record. See our Refund & Cancellation Policy and Terms of Service.

FAQ

Frequently Asked Questions

Everything buyers ask before running their first verdict — coverage, pricing, credits, and how the reports stay honest.

What is Locus?

Locus is an AI market-intelligence tool by Intsemble for location strategy and market entry. You describe a business type and a location in plain language, and Locus returns a boardroom-ready executive report — a market-entry verdict with computed scores, competitive analysis, demand and catchment signals, and cited sources.

What can I use Locus for?

Retail site selection, expansion planning, competitive intelligence, and market-entry analysis. Typical questions: where to open a coworking space, coffee shop, fitness studio, clinic, or EV charging network — and whether a specific district is an underserved opportunity or oversaturated.

What does a Locus report include?

An executive summary, a zone opportunity leaderboard with district-level scores, geospatial competitor mapping, consumer-sentiment analysis, location viability, an expansion strategy, and a 24-month predictive outlook. Every score is computed from gathered evidence, and every claim traces back to a source.

Which cities and markets does Locus cover?

Locus accepts any business type and location in plain language. Example queries span cities worldwide — Central London, Manhattan, Berlin, Dubai Marina, Pune, and Kolkata among them.

How much does Locus cost?

During the Founders' Charter, a single report is $11 and a three-report pack is $21 — one-time purchases in USD, no subscription (list prices $49 and $120). A $300 enterprise pack includes 10 reports, priority support, white-glove onboarding, a 1:1 strategy consult, and white-label reports.

Do Locus credits expire?

Credits expire 30 days after purchase. 1 credit = 1 full report.

How do I buy Locus — directly or through Google Cloud Marketplace?

Two ways. Run it directly at locus.intsemble.com: sign in with any Google account and pay by card — checkout is hosted by Dodo Payments, our Merchant of Record. Or procure Locus through Google Cloud Marketplace so billing runs through your organization's existing Google Cloud account.

How does Locus avoid AI hallucinations?

Three rules govern every report. Computed, not guessed: scores are calculated from gathered evidence, never generated as prose. Cited, not asserted: every claim traces back to where it came from. Suppressed, not hallucinated: any figure that cannot be grounded in evidence is dropped from the report.

Run Your First Verdict

Sign in with Google, buy credits by card, and get a boardroom-ready report in minutes — or procure Locus through Google Cloud Marketplace if your team is already on GCP.

Support

Need Help?

Need help with onboarding, reports, billing or product guidance?

Locus by Intsemble

Where decisions meet intelligence.